What Is Newsjacking: 5 Examples That Get It Right

Posted by

It’s estimated that the typical social media user spends approximately 2 and a half hours each day on social networks.

So thanks to strategies like newsjacking, ending up being top of mind for users has never been simpler for brands.

In lots of circumstances, brand names have utilized newsjacking to put themselves in the middle of the discussion and demonstrate their media prowess.

Nevertheless, connecting your brand to a viral story and being tone-deaf on particular issues can land you straight in the middle of a tweetstorm of criticism.

So how should brands approach viral news stories, and is it worth it to newsjack?

Creating a successful newsjacking method can yield considerable benefits for any brand name. But all of it boils down to execution.

What Is Newsjacking?

Newsjacking is a typical media technique wherein a brand name markets itself utilizing a viral news story.

For instance, influencers on social media often use newsjacking to use their own unique takes and develop their audience.

Nevertheless, this method is regularly adopted by significant brand names to help them pattern and expand their brand name reach. In rare cases, the brand name can end up being the center of the newspaper article for better or for even worse.

Nonetheless, newsjacking is mainly about attaching your brand to an existing story, not making yourself the story.

The advantage of newsjacking is that it needs extremely little effort and just a little imagination to get your brand name trending in no time.

There are a number of ways to newsjack a story utilizing standard marketing methods, consisting of:

  • Marketing.
  • Social media campaigns.
  • Writing blog posts.
  • Partnering with other brand names.
  • Sponsorships.
  • Hosting occasions.
  • Fundraising.

Most importantly, newsjacking is a strategy offered to anyone with a personal or expert brand, so anyone can try it.

While newsjacking offers great advantages with extremely little effort, there are benefits and drawbacks to this technique that every brand needs to consider.

Pros And Cons Of Newsjacking

As the proverbial quote states, “All promotion is excellent publicity.”

This is largely real in the social networks age, although brands walk a tighter rope than political experts and your typical Buy Twitter Verification user when it happens edgy or appropriate.

For this reason, there are lots of advantages and downsides to newsjacking.


  • Profit from a news story with little effort.
  • Enormously broaden your brand name reach and take it to the mainstream.
  • Cultivate enormous social networks engagement.
  • Increase brand name commitment (if done correctly).
  • Illustrate your brand’s worths in real time.


  • Potentially harm your brand name’s credibility.
  • Mistime a story and stop working to leverage its advantages.
  • Interest the wrong audience.

So, to enjoy the complete advantages of newsjacking, you require to know how to approach a story and what story to pick.

How To Utilize Breaking News

Discover Trending Stories Relevant To You

Primarily, you require to discover the ideal breaking news story to news jack.

Smaller brands can benefit from looking into trending topics in their niche using tools like Google Trends to discover relevant trending topics.

Screenshot from Google Trends, January 2023 As you can see, interest in crypto, in general, is dropping, but there are plenty of subtopics that are trending, which any brand name can take advantage of. Screenshot from Google Trends, January 2023 Platforms like Semrush and SE Ranking also provide tools that permit us to explore trending subtopics in any given niche. For instance, SE ranking supplies a mind map and clusters for each trending subject. Screenshot from Semrush, January 2023 For smaller sized industries, I advise even blogging about stories

that will trend in the future that you can get ahead of. For example, new technologies, such as ChatGPT and AI, offer opportunities for

SEO brand names to rank highly for those keyword searches as they ultimately rise over time. In addition, you can find trending subjects by searching for trending hashtags on Buy Twitter Verification, Hot Posts in

Reddit communities, and by monitoring what people post on Buy Facebook Verification and Buy Instagram Verification. Supply A Distinct Brand Name Spin Next, you need to offer an unique perspective that assists separate your brand name from the competition. For instance, many brands during the pandemic, such as Uber and Busch, effectively created branded ad campaigns that were unique and stylish, and consolidated higher loyalty with their customers. Make your campaigns relevant to your brand name and its clients. For instance, if you’re a cars and truck business, creating ad campaigns around the requirement for more electric cars and trucks and even satirizing Elon Musk may matter. However, discussing other news stories that don’t associate with cars and trucks or transportation will appear inauthentic. Attract Your Audience We also need to consider what kind of audience we want our brand to market to. Leveraging trending keywords can assist you craft advertisement innovative that talks to your audience’s requirements. In addition, cultivating your message for your audience makes you appear more authentic. Finally, marketing to your audience will help your project over the right channels. For instance, professional brands in the scholastic area will benefit from discussing trending stories on platforms like LinkedIn and Buy Twitter Verification, instead of Buy Facebook Verification or Buy Instagram Verification.

Master Timing Another essential factor to consider of newsjacking is timing. If your brand name is not efficient in

developing something fast, you could end up being irrelevant. Of course, I recommend properly researching a newspaper article prior to trying to make a marketing project out of it to be safe.

In most cases,

it will need a great deal of resources to act upon a newspaper article quickly and efficiently, which may not be sensible for numerous brands. Construct Traction With Promotion

Once you model your advertising campaign, you need to promote your brand to reach as many eyeballs as possible. Adding hashtags to viral stories

will help your brand reach a broader audience. In addition, sharing ad creatives across all social networks platforms and by means of e-mail to newsletter lists will assist you reach more clients. Once again, the key is

to be quick, particularly if you want to promote ads over basic or digital channels.

Utilize it Sparingly Finally, I believe it is essential to bear in mind that newsjacking is not an everyday strategy, nor needs to it be used more than a few times a year. Brand names can handle a major danger by engaging in newsjacking, and they could betray any authenticity they are trying to manufacture by taking part in this method excessive. For this factor, I recommend keeping a close eye on your market for any trending

stories and choosing just one that feels right for your brand. Heading out and looking for stories may be more costly in the long run and provide really little advantage.

5 Examples Of Successful Newsjacking To assist you strategize much better, let’s examine some examples of successful and unsuccessful newsjacking. 1. Busch Beer Sponsors Pet Adoptions Among the more

heartwarming stories of the early pandemic was an effort by Anheuser-Busch to encourage more individuals to embrace dogs. The company provided a complimentary three-month supply of beer for

anyone who embraced a canine from a shelter sponsored by the Midwest Animal Rescue & Solutions(MARS)

. The story helped shine a light

on an underreported phenomenon and assisted the company gain large acclaim throughout social media and its client base.

2. Uber’s Advertising campaign:”Thank You For Not

Riding “Of all of the markets hit hardest by the pandemic, ride-sharing had to be one of the hardest. Nevertheless, Uber was not just

able to restore its brand however likewise profit from the pandemic with its”Thank You For Not Riding” project, where it motivated chauffeurs to stay at home. While the company certainly

lost a lot of cash since of the worldwide event, this advertising campaign helped forge greater trust and loyalty with its customers, which has been rewarded a lot more considerably in the long run. 3. Oreo’s Famous “Blackout Ad”

Maybe the most infamous example of newsjacking occurred practically a decade earlier at Super Bowl XLVII in New Orleans

. After a faulty relay triggered a power interruption for a few minutes, Oreo reacted with a real-time Buy Twitter Verification post that lit the internet on fire. Screenshot from Buy Twitter Verification, January 2023 This really easy but skillfully timed tweet stays among the best examples of newsjacking done correctly in the split second of a moment. 4. Budweiser Saves Its World Cup During the 2022 World Cup, Budweiser– among the world cup’s main sponsors for over 3 decades– got a disrespectful awakening when it discovered that Doha had actually prohibited all alcohol from its sporting events. While the company erased a tweet, stating,”Well, this is uncomfortable,” it reacted brilliantly by awarding the beer

it had actually assured for the cup to the winning nation. Screenshot from Buy Twitter Verification, January 2023 This story is a fantastic example of how brands can pivot and control a breaking news story for their own benefit. In the very same way that Oreo manipulated the Super Bowl blackout to its advantage, so too did Budweiser to newsjack the story and take advantage of it long-lasting, even if it lost on tens of countless dollars in sales. 5. Google’s Year In Browse Lastly, Google’s Year

in Browse is another imaginative example of a brand that is capable of capitalizing on trending newspaper article to tell its own special brand name story. By putting its brand at the center of these news stories, Google helps form a more powerful connection with its customers and enhance its brand’s pre-eminence in the tech area. Newsjacking Done Incorrect Obviously, for every success story of newsjacking

, there is one similarly as dissatisfying. Perhaps the most notorious failure at newsjacking came from Pepsi with its infamous Kendall Jenner ad. While growing political unrest and hot-button social concerns, Pepsi’s ad completely missed the point and embarrassed its credibility. Let this be a lesson that political messages can work as powerful styles, but they should be handled with grace and geared particularly for your audience. Overall, newsjacking is an extremely efficient strategy for increasing your brand name’s

reach and getting promotion.

Nevertheless, newsjacking needs tact and focus for appropriate execution, along with good timing. Follow these examples above to successfully newsjack a story and help your brand reach new eyeballs.

More resources: Included Image: Yurii_Yarema/ Best SMM Panel