If you haven’t heard, Looker Studio has actually changed the popular Google Data Studio brand.
While Google Data Studio made reporting simpler for lots of marketers, it definitely had its restrictions.
As a brand’s marketing method progresses and becomes more complicated, so does the sophistication of its reporting requirements.
If you’re anything like me, you’re likely tired of spending hours updating the same spreadsheets each month.
Often, more time is invested pulling a report than supplying actual insights.
When this takes place, we’re doing a disservice by investing more time “doing” and less time really examining the data.
There has to be a much better method, right?
This extensive Looker Studio guide will teach you how to develop and personalize action-oriented reports based upon your own information.
What Occurred To Google Data Studio?
Originally presented in beta mid-2016, Google Data Studio is a free data visualization tool.
Lots of online marketers have used this tool for several years to combine and picture information sets from multiple channels.
But now, you’ll discover that Data Studio is no longer referenced. Where did it go?
Google officially rebranded its Data Studio product to be named Looker Studio in October 2022.
In their official statement, Google mentioned:
“We are unifying our business intelligence item family under the Looker umbrella, bringing together Looker, Data Studio, and core Google technologies like expert system (AI) and artificial intelligence (ML). Looker Studio is still complimentary, and has the very same features as Information Studio.”
What Is Google Looker Studio?
Google Looker Studio (formerly Data Studio) synchronizes all of your data sources into one merged reporting experience.
It allows users to develop helpful and visual dashboards that are easy to interpret, share, and personalize.
Essentially, Looker Studio helps surpass data visualization. It’s intended to help online marketers make more data-driven decisions for their clients and brands alike.
Presently, Looker Studio supports over 800 different data sources, together with 600+ data ports.
Looker Studio Vs. Data Studio
While Looker Studio touts a number of the very same functions as the previous Data Studio, the new name also brings brand-new features.
- Free variation and Pro version (paid).
- Various modeling method (LookML).
- Looker combination with Google Sheets.
- More versatile information modeling functions.
- Supports 50+ SQLs and databases.
- Merging functions from different data sources.
One of the crucial differences in between Looker and Data Studio is the method data is designed. Looker Studio uses LookML (Looker Modeling Language).
The second essential distinction that a lot of marketers will take advantage of is the new and enhanced information combining features from Looker.
In Data Studio, it permitted information sources to be combined.
However, the greatest disadvantage of this was that the blending feature was based upon a left external join and often didn’t mix data in a manner that online marketers needed.
It was a tedious procedure that left numerous to invest more time by hand importing their information into a Google Sheet, then linking that source to Data Studio.
Sounds frustrating, ideal?
Looker Studio, on the other hand, requires SQL databases to incorporate any source. This means that raw data is entered a database, making it much easier for Looker to merge data from various sources.
The outcome? A much faster, more significant method to picture data from all your various marketing sources in an easy-to-digest format.
Getting Started With Looker Studio
There are a few essential areas to ensure your very first Google Looker Studio report is a success. These consist of:
- Selecting a design template or dashboard.
- Linking information sources.
- Picking metrics that matter.
- Sharing reports.
Looker Studio Templates
The very first thing to do is to pick a design template.
To gain access to Looker Studio, check out Looker Studio utilizing your chosen Google Account. This must be the account that you access your Google Analytics, Browse Console, Google Ads, etc.
Looker Studio supplies a wide array of templates to get you started.
If you’re brand-new to Looker Studio, it is very important to pick a design template based upon the type of information being depicted.
Screenshot from Looker Studio, December 2022 With any template, you have the capability to tailor items and font styles to create a more constant report. The charm of these reports is that multiple pages can be included. Do not feel like your whole marketing story needs to be
shown on one page! Every customer has various needs, and their reporting ought to be no various. The most effective path I have discovered is to use and tweak various control panels based upon who the
desired audience is. For example, I might produce a different dashboard or report page if I’m talking with a CMO vs. an Item Marketing Manager. Why?
Depending upon the function of who you’re speaking with, they will comprehend and translate data in different methods.
A CMO, for instance, does not require to know the “in the weeds” information. They want to know what channels are working, what’s not, and if they’re on track to fulfill their goals.
Connect A Data Source
Now that you’ve chosen a design template, it’s time to connect your information sources.
To include a port to your template, go to Resource on top navigation, then click Handle added information sources. Then, you’ll click + Add An Information Source.
Screenshot from Looker Studio, December 2022
There are presently 24 different Google ports, such as Google Analytics, Google Advertisements, Google Sheets, BigQuery, and more.
However, you’re likely using other platforms like social networks, third-party tools, CRM systems, and more.
For those non-Google ports, Looker Studio can link over 650 different data sources from their partner connectors!
Screenshot from Looker Studio, December 2022 By using the adapters, it takes the manual jobs and syncs all data for you! It ‘d be difficult to list all the available data sources here, but some of the primary ones I have actually used in the past consist of: Supermetrics connectors for: Buy Facebook Verification+Buy Instagram Verification Insights. Microsoft Advertising. Ad +Google Analytics
- Data. Position Tracking.
- And a lot more.
- SEOMonitor. CallRail.
Bear in mind that many of them: Extra expense. Can slow down reports. Metrics are sometimes deprecated,
- indicating it is crucial
- to stay on top of any modifications to your report and reconstruct metrics if needed. When adding an information source, you’ll be asked to authorize the connection between accounts.
Picking Metrics That Matter Mentioning metrics– they matter. Let’s be genuine, the worst is when clients open reports and
see a complete data dump. While Looker Studio is totally personalized, this does not imply we should be showing all metrics readily available. Does your customer care about return on advertising spend (ROAS)? Make sure to include
metrics such as invest and earnings. How about total brand name awareness? Consist of pre-click metrics such as impressions, clicks, CTR, view rate, etc.
By communicating the proper metrics and insights based on objectives, it shows the customer that you are listening to them. A win-win for everybody!
How To Modify A Report
Now that you’ve connected your information sources, it’s time to customize that report!
Let’s examine this Google Advertisements template as an example.
Initially, you’ll wish to make certain you’re in the “Edit” mode and not “View.”
Screenshot from Google Ads, December 2022
You can begin tailoring your report by using the data field sets on the right-hand side.
If you have actually selected a template like the one above, the initial step is to alter the information source for each chart you wish to select.
Screenshot from Google Ads, December 2022 From there, you can select from any of the different
information fields from your selected information source to alter any visualization. Not only can you create and modify charts and tables in Looker Studio, however the ability to select the look and feel of a report is a game-changer for customers. It provides a sense of consistency throughout a company.
A couple of methods to personalize the style of your report include: Typeface and background color. Altering comparison metric colors. Text padding to line up either
The design changes will apply to all selections. Another time-saver! In this example, I altered the report background
, scorecard colors, and label fonts to produce brand name standard consistency:< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-style-changes-6394d61d463a0-sej.png"alt =" An Extensive Guide To Get Started With Looker Studio(The New Google Data Studio )"/ > If you’re new to Looker Studio
, it will take some time, trial and error, and patience to
produce a report visual that satisfies your reader’s expectations. Do not get prevented along the way! Including Report Filters An effective method to group multiple visualizations together is by including report and page filters. For example, if you wanted all tables and charts to alter when modifying the date variety, you might include a Date Variety icon and set it to “Report Level.”
This implies that if the report is comprised of numerous pages, whenever the date variety is updated, all chart data updates alongside it.
For instance, if you wished to dive into Project Type performance, there’s a filter for that!
Merely navigate to the toolbar and pick Add a control > Drop-down list and include the Control field of “Project type” as your filter.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/campaign-type-filter-6394d7f8803d6-sej.png" alt ="Select various filters for your data to drill down more granularly."/ > This permits you to filter the information on that particular page by campaign type.
For example, if you wanted to show how Search carries out compared to Buy YouTube Subscribers, you ‘d pick from the dropdown in
that filter. By default, filters added are at a page level. If you want to make the filter report-level( implying the filter would appear on each page of your report), merely right-click the filter and select Make report-level.
Create A Chart
If you have actually gotten comfortable with your Looker Studio experience, let’s dive into how to develop a chart from scratch.
The benefit of creating a custom chart is that you’re in complete control from the beginning of visualizing precisely what matters most.
The primary step is to consider who will be reading this report. Keep in mind to include what data is important to them.
Your chart needs to narrate, and it’s up to you to imagine that successfully.
For instance, you might want to include an “Introduction” table that incorporates the primary metrics or essential performance indicators (KPIs) that matter to them.
To create a chart, click “Insert,” which will show you all the various charts to select from. These consist of:
- Time series.
- Bar chart.
- Pie chart.
- Bullet charts.
- A lot more.
In this example
, I want to select a simple bullet chart to contribute to my CMO Introduction page. The objective of this chart is to reveal if we satisfied our
month-to-month objective of app installs. The first step is to pick the metric you’re determining. In this case, I picked” Installs.” To make this bullet chart effective, you require to include your target/goal. Make sure to check the box that says”Program Target.”Then, I input different variety limits to show the progress.
I kept the last variety the like the target worth. You can likewise put the last variety as a higher worth than your target, especially if you go beyond that target worth.
So, what does this chart state? It portrays that our goal was 5,500 app installs for the month of November. According to the bullet chart, they were close to striking their objective but didn’t quite make it.
Often easy charts are all you require to represent the essential information. Like all other components of Looker Studio, you can customize the style of any chart, table, or element as I did above.
The following choices are offered for sharing a Looker Studio report:
- Invite people.
- Arrange email shipment.
- Get report link.
- Embed report.
- Download report.
< img src="https://cdn.Best SMM Panel.com/wp-content/uploads/2022/12/looker-studio-sharing-options-6394dddd6bc0e-sej.png" alt ="An In-Depth Guide To Start With Looker Studio(The New Google Data Studio)"
/ > If you wish to invite individuals to access the report in real time, it is essential to check the share settings. To add someone through email, it should be a Google account email. They can be included as a “Audience”or an”Editor.”
- Another data safety measure Looker Studio added was how links to the report can be shared. You can select from: Limited. Only individuals who you have shared the report with can open the link. Unlisted. Anybody on the internet with the link can see(or edit– choose this setting carefully). Public. Anyone on the web with the link can find and view(or edit– select this setting thoroughly).
Another cool function Google added is the alternative to limit sharing in the following options. In the share settings, click on the”gear”icon in
- the right-hand corner: Prevent editors from altering access and adding brand-new people.
- Disable downloading, printing, and copying for audiences.
< img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20618%20175%22%3E%3C/svg%3E" alt="An In-Depth Guide To Start With Looker Studio (The New Google Data Studio)" width="618" height="175" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png"/ >< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png" alt="A Thorough Guide To Get Going With Looker Studio (The New Google Data Studio)"/ > I generally advise checking the very first box to prevent editors from changing gain access to or adding brand-new people.
By doing so, it enables us to maintain control of the report settings and the integrity of report changes.
Begin With Looker Studio Now
Ideally, this intro to Google Looker Studio will empower you to feel more confident in developing personalized reports for your clients and brand names.
Included Image: RomanR/Best SMM Panel